Retaining patients isn’t just good for business - it’s essential. Loyal patients:

• Provide Consistent Revenue: Regular visits mean steady cash flow.

• Boost Your Reputation: Satisfied patients leave glowing reviews and refer friends.

• Lower Marketing Costs: It’s cheaper to keep patients than to acquire new ones.

Here’s the kicker: a 5% increase in patient retention can lead to a significant increase in revenue. Let’s explore how to make that happen.

Chiropractic care is personal. Patients want to feel heard, understood, and cared for.

Here’s how to create a standout experience:

Build Strong Relationships 

• Listen First: Ask open-ended questions about their pain and lifestyle.

• Show Empathy: Let them know you understand their concerns.

• Personalise Care Plans: Explain how your treatment is tailored to their needs.

Create a Warm Environment 

• Keep your clinic clean, calm, and welcoming.

• Train staff to greet patients warmly and address them by name.

• Offer small touches like comfortable seating or soothing music in the waiting area.

Follow up After Appointments 

• Send a thank-you email or text after their first visit.

• Share tips or exercises to complement their treatment.

When patients feel valued, they’re more likely to stick around.

Convenience is King 

If booking appointments feels like a hassle, patients may go elsewhere.

• Offer Online Booking 

• Tools like Cliniko or Jane App let patients book, reschedule, or cancel appointments anytime.

Send Automated Reminders 

Reduce no-shows with appointment reminders via text or email.

Communicate Clearly 

Make it easy for patients to contact you:

• Display your phone number and email prominently on your website.

• Respond to inquiries promptly.

Streamlined communication shows professionalism and builds trust.

Reward Loyalty to Encourage Repeat Visits

For example:

• Discounts: Offer a free session after every 10 visits.

• Exclusive Perks: Provide early access to new services or workshops.

• Referral Bonuses: Give patients a discount or gift card for referring friends.

A loyalty programme is a win-win. It strengthens relationships and boosts revenue.

Running an efficient practice saves time and money, leaving more room for patient care.

Use Practice Management Software

Tools like Xero or QuickBooks simplify invoicing, payroll, and expense tracking.

Manage Staff Effectively

• Train your team regularly to ensure consistency.

• Use scheduling tools to match staff hours with patient demand.

Review Costs Regularly

• Renegotiate supplier contracts.

• Switch to energy-efficient lighting to reduce utility bills.

Streamlining operations improves profitability without compromising patient care.

Don’t rely solely on consultations for income. Diversify your services to increase revenue.

Add Complementary Services

• Massage therapy.

• Acupuncture.

• Nutrition counselling.

These services appeal to patients looking for holistic care.

Sell Products

• Ergonomic chairs or pillows.

• Foam rollers or resistance bands.

• Nutritional supplements.

Offering products enhances patient care and boosts your bottom line.

Attracting new patients doesn’t mean neglecting existing ones. A well-rounded marketing strategy helps you achieve both.

Strengthen Your Online Presence

• SEO for Chiropractors: Use keywords like “chiropractor in [Your Area]” to rank on Google.

• Social Media: Share patient success stories, health tips, and behind-the-scenes content.

• Google Reviews: Encourage happy patients to leave positive reviews.

Run Targeted Ads

Use Facebook or Google Ads to reach local audiences searching for chiropractic care.

Encourage Word of Mouth

• Offer referral incentives.

• Ask satisfied patients for testimonials and use them on your website and marketing materials.

Happy staff lead to happy patients.

Offer Competitive Salaries

Benchmark wages against industry standards to attract and retain top talent.

Invest in Training

Fund professional development courses to keep your team skilled and motivated.

Foster a Positive Work Culture

• Recognise achievements.

• Encourage work-life balance.

• Hold regular team meetings to address concerns.

A committed, skilled team enhances the patient experience and supports practice growth.

These strategies are actionable, effective, and tailored to your challenges as a UK chiropractor.

Need help Implementing these Steps?

Partnering with an accountant who understands the chiropractic industry can make a world of difference. From managing cash flow to identifying growth opportunities, we’re here to help your practice thrive.

(c) Warren Davies, January 2024